Document Type


Publication Date

Spring 2017


This poster is the result of an ethnography assignment for Anthropology 103. For this research project the student interviewed the managers of several local businesses in Champaign, Illinois, to find out how they market to Parkland College students. He found that almost none of the businesses specifically market to Parkland students and only 1 in 5 businesses had associations with the college. He also concluded that Parkland College students are a hidden market overshadowed by a much larger university. This is likely due to the international prestige and worldwide popularity of the University of Illinois, as well as the university’s ties to local businesses.


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