Publication Date

Spring 2024

Faculty Supervisor

Marsh Jones

Description

The following information is an in-depth exploration of Gia’s Thrifting, an online curated thrift store, and the marketing strategies the business could use to create and execute a campaign. This report includes detailed evaluations of Gia’s Thrifting, market research about the thrifting industry, and competitor analysis. By developing a marketing mix, communications brief, and SWOT analysis, Gia’s Thrifting has generated a campaign idea and potential media executions.

Course

COM 121: Introduction to Advertising

Rights

Copyright is owned by the creators of this work.

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