Publication Date
Spring 2025
Faculty Supervisor
Dr. Sarah Grison
Description
Abstract:
In response to the frequently circulating idea that people who have purple as a favorite color are more passionate about it than others about their own favorite colors, this study sought to survey 48 individuals on their favorite colors, how strongly they felt about them, and whether they had a neurodevelopmental disorder that may impact the strength and expression of this preference. While there was no statistically significant relationship between favorite color and passion for it as measured by four questions, failing to reject the null hypothesis that no specific favorite color is related to more passion for it, there was a statistically significantly higher strength of preference for favorite color among those with a neurodevelopmental disorder. Potential reasons for the idea that “purple people” are more passionate include various heuristics. However, future studies should work to further gain insight on the relationship between favorite color and strength/expression, utilizing a larger and more representative sample.
Course
Independent Study
Rights
Copyright is owned by the creators of this work.
Recommended Citation
Klein, Eleanor, "Passion for Purple: Individual Differences in Strength of Color Preferences" (2025). A with Honors Projects. 321.
https://spark.parkland.edu/ah/321
